Working with brands often feels like going to the casino. The house always wins. Agencies use bloggers and twitter vocalists to punt their wears and in return we’re occasionally offered a small piece of the pie.
I recently fell prey to one of these PR schemes in which I gave off my time, took pictures, wrote the blog posts, as well as included the brand on my radio show. The brand got exposed to the maximum number of people I could gather. And while the exchange was not monetary the proposed “prize” was enough to have me interested. Well, that was until I arrived at the final event and realized that I had been used, as were all the other bloggers. This gamefied experience was nothing more than a PR stunt and I was the arsehole. Fun.
I was promised some type of recognition for the genre of content that I produce and instead some random person swooped in and took the limelight. It’s not their fault, I blame the agencies. When I explained this to a once-Loerie winner he said that it was clever of said agency. But is it really? Is it clever to be a deceptive, cheating slime ball? REALLY??
Digital freelancers need a standard. We need the terms of engagement to be out in the open. I for one am tired of wasting time and resources on executions that do nothing for me. I am tired of being taken advantage of.